All Vespas lead to Rome

The mural

Vespa meets Urban Art in the heart of Pigneto

For Vespa Roma 2026, Vespa brings its imagery beyond the event itself, entering into dialogue with the city through an Urban Art project in the Pigneto district, one of the most vibrant and recognisable areas of Rome's creative scene.
At Via Fortebraccio 19, a monumental mural comes to life, created by Italian illustrator Federico Epis and developed in collaboration with Outdoora, a media company specialising in urban creativity.

The contemporary myth of the Dolce Vita

The work offers a contemporary reinterpretation of the imagery of Roman Holiday, celebrating the founding values of the "Vespa Spirit": spontaneous freedom, emotional lightness and enthusiasm.
The two young protagonists speed along on the new Vespa Primavera 80th, in a scene suspended between dynamism and cinematic charm. Their style reflects a strongly contemporary aesthetic inspired by the brand's apparel line: soft volumes, baggy clothes, flared trousers and western boots create a modern look with refined retro references. Around the female figure's neck, a scarf evokes unforgettable Roman atmospheres, adding a touch of timeless elegance.

In the background, Rome reveals itself through its most recognisable symbols, from the Cupolone to the Altare della Patria, in perfect harmony with the celebratory anniversary hexagonal logo included in the composition as a reminder of this special milestone for the brand.

This Urban Art work becomes a visual symbol of the collective memory of this special moment: an imagery that will continue to renew itself over time while preserving its original energy. The ideal backdrop for a memorable shot, destined to become an unmissable stop for every passing Vespa enthusiast.

Where to find it

From 2 to 30 June at Via Fortebraccio 19, in the Pigneto district of Rome.

Come visit us in Rome and experience the great celebration of 80 years of Vespa up close.