A journey through images, design and freedom
An exhibition dedicated to Vespa's 80th anniversary,
created to tell the story of an Italian icon that has
become a global symbol of style, freedom and
movement.
Through a selection of images from the Piaggio
Historical Archive and other prestigious archives,
alongside shots created especially for the occasion, the
exhibition takes visitors on a journey across eras,
cultures and generations: from the origins of the legend
to its place in the contemporary imagination.
A visual story celebrating Vespa as a protagonist of
mobility, culture, cinema, art and everyday life,
capturing all the energy of an icon that has been
speaking to the world for 80 years.
The photography exhibition is curated by acclaimed
international photographer Giacomo Bretzel, in
partnership with Condé Nast Traveller Italia.