Rinascente is a prestigious collection of Department stores
founded in 1865 offering the best in fashion, accessories,
beauty, home, design and food, with over 3,600 top Italian
and international brands.
The collection has nine shops located in the historic
centres of eight cities nationwide, an online store launched
in June 2020 and an On Demand Chat & Shop service.
It feats two flagship stores, one in Milan and one in the
heart of Rome, opened in 2017, and the stores in Turin,
Florence and Rome Piazza Fiume completely renovated between
2019 and 2023.
In 2021 Rinascente established itself not only as a House of
Brands, but also as a House of Values, launching the "Keep
It Beautiful" manifesto founded on the company's five
pillars: RESPECT, CREATIVITY, EMOTION, RESEARCH AND
DIVERSITY
In 2022, the Rinascente brand was entered in the Register of
Historic Brands.
Today, Rinascente continues its progress, establishing
itself more and more as a Media Company, an editor in which
the hosted brands have the opportunity to express themselves
and tell their own story.
Each store is a true destination, a place where shopping and
entertainment come together to offer visitors a unique and
engaging experience.