80 Years of an Icon

Four days to celebrate a timeless icon

Rome | June 25-28, 2026

Rome becomes the beating heart of Vespa's 80th anniversary celebrations.

The Eternal City, famed for its timeless beauty and as a universal symbol of la dolce vita, is the natural setting to honour an icon that has never grown old and has continued to reinvent itself while remaining contemporary.

From June 25 to 28, four days open to all will transform Rome into a grand stage for music, events and special initiatives, in the biggest celebration in Vespa's history.

More than a simple gathering, it is a heartfelt tribute to the joy of living and to Vespa's timeless style - a collective celebration of an icon that, since 1946, has brought together generations, cultures and worldviews.

Entry is free.
Registration is required to access the event.

A year that leaves its mark

The new liveries and capsule collection created for Vespa's 80th anniversary pay tribute to the brand's origins, turning them into a story of iconic moments, adventures, and an authentic joy of living. It is an aesthetic and narrative language that looks to the past while moving naturally toward the future-beyond time and without nostalgia-preserving a spirit that remains free, enduring, and unmistakably true.

Beyond the road

Garments, accessories and special-edition pieces created for the 80th anniversary, conceived as a natural extension of Vespa style. Apparel and collector's items destined to become lifestyle icons: distinctive, essential, authentic.

Vespa Lover

A lifestyle collection that brings the Vespa icon into a new aesthetic dimension, where archival visions, cosmic inspirations and a contemporary, playful yet refined attitude come together to express Vespa style beyond every boundary.

Vespa x Assouline

To celebrate Vespa's 80th anniversary, Vespa joins forces with Assouline, the iconic luxury brand dedicated to culture and publishing. This special project tells the Vespa story through an exclusive coffee table book and a limited-edition collection of dedicated helmets.
The volume celebrates Vespa as a cultural symbol that goes far beyond mobility. The collection also includes exclusive helmets decorated with patterns inspired by Assouline's iconic Travel Series, designed as true collector's items.

Eighty years of an icon. Eighty years of stories.
On April 23, 1946, Vespa was born-a dream on two wheels that became a symbol of freedom, style, and optimism. In Pontedera, a bold, accessible and democratic idea took shape, designed to set a post-war country back in motion and made for everyone.

Vespa went on to define light urban mobility and played a role in advancing female independence. It quickly became a cultural icon, finding its way into film, music, art, photography, and fashion. Over 160 models tell a consistent story, shaped by essential design and a perfect balance between function and aesthetics.
Today, we celebrate a living legacy that continues to inspire cultures, trends, and people.

Happy Anniversary!

A wish inspired by commitment

Since 2016, Vespa and (RED) have shared a journey shaped by common values and a long-term vision, with the goal of supporting essential healthcare programs around the world. On the occasion of this important anniversary, that commitment becomes a source of pride and celebration: unmistakable style meets responsibility, turning every gesture into meaningful action and every ride into a positive contribution to the future.