Vespa x Assouline

Vespa x Assouline

Eighty years of style. Two icons. One shared vision.

To mark Vespa's 80th anniversary, the brand joins forces with Assouline - the publishing house synonymous with contemporary luxury publishing - in a collaboration that brings together design, culture and the spirit of travel.

A celebratory project that presents Vespa not only as a means of transport, but as a universal symbol of creativity, elegance and Italian lifestyle.

About Assouline

Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand dedicated to culture. Driven by a passion for knowledge, beauty and editorial savoir-faire, the maison has published more than 2,000 titles and collaborated with some of the world's most influential brands, artists, photographers, authors and designers.

With its unmistakable style, Assouline has redefined contemporary publishing, transforming every volume into a collectible cultural object.

Vespa & Assouline: the book

Assouline celebrates Vespa's 80th anniversary with a coffee table book that explores its legendary legacy: the lines that have defined entire subcultures, the innovation that has driven change, and the speed that set a generation free.

Through author photography, vintage advertising and engaging storytelling, the volume reveals why Vespa has never been simply a way to get around, but a way of life.

Vespa & Assouline: the helmet

The Assouline pattern meets the Vespa spirit.

The collaboration between Vespa and Assouline also gives rise to a limited-edition collection of exclusive helmets, created in the publisher's signature red and decorated with motifs inspired by Assouline's iconic Travel Series.

Each helmet is designed as a collector's item as well as an essential riding accessory: a meeting of freedom, elegance and the art of living well.

Art in motion. Freedom on two wheels.

For eighty years, Vespa has moved through time while remaining unmistakably contemporary.

The collaboration with Assouline celebrates this legacy through a project that brings together visual identity, culture and lifestyle in a collection designed for those who continue to see Vespa as far more than just a vehicle.