Vespa x Gigi: Italian freedom meets contemporary elegance

Vespa x Gigi: Italian freedom meets
contemporary elegance

Summer comes in sun-yellow

This summer, Vespa and Gigi unveil an exclusive collaboration inspired by the sun-drenched warmth and free-spirited character of the Italian Riviera.
A natural creative partnership between two icons that, each in their own unique way, celebrate a passion for travel, innate elegance and the Italian way of life.
Together, they embody the same philosophy: elegance, freedom, joie de vivre and an absolute attention to detail.

Vespa Primavera 125 "Vespa x Gigi"

The most coveted item of the summer

Paying homage to Gigi's roots and distinctive visual identity, the Vespa Primavera 125 "Vespa x Gigi" stands out with an exclusive sun-yellow livery: luminous, vibrant and unmistakable.

Every detail tells a story

The padded seat, finished in cognac-coloured leather and accented with ivory stitching, expresses an understated and timeless sense of luxury.
The front fairing features a tie motif inspired by Gigi's iconic striped parasols, alongside the brands's signature logo: a constant invitation to escape.

A certain vision of happiness

This exclusive edition celebrates a vision of luxury rooted in emotion, freedom and authenticity.
At the front, a luggage rack fitted with leather straps is designed to hold a beach towel, evoking elegant and carefree summer days. At the rear, a chrome luggage rack extends into a refined wicker basket, a chic nod to Mediterranean getaways and the seaside traditions of the Riviera.

A true expression of the Italian way of life

The ivory-white wheel rims, paired with open-sidewall tyres, offer a modern take on the aesthetic of the old style Vespas that once cruised the roads of Saint-Tropez.
A subtle balance between heritage and modernity: the hallmark of the two brands.

At the intersection of design, mobility and lifestyle, this exclusive collaboration between Vespa and Gigi celebrates a shared ambition: to make every journey an emotional experience and every destination a way of life.

A encounter between two icons

Always ahead of its time, Vespa continues to explore new horizons and expand the boundaries of its world.
Through its collaboration with Gigi, the brand once again demonstrates its ability to connect different creative worlds, reinvent the experience and offer a unique vision of contemporary lifestyle. Together, Vespa and Gigi celebrate the pleasure of living every moment to the fullest, finding beauty in every detail and turning each journey into a memorable experience. A vision inspired by seaside escapes, long lunches overlooking the horizon and sun-drenched roads leading to the most beautiful summer destinations.
Two exclusive examples of the Vespa Primavera 125 "Vespa x Gigi" will be on display throughout the summer at Gigi Saint-Tropez, 1050 chemin des Barraques, 83350 Ramatuelle.

About Gigi

The "Alla Grande" lifestyle, where extravagance meets grandeur and perfection

Following the success of its beach house in Ramatuelle, Gigi established its Parisian home on Avenue Montaigne, in the heart of the Golden Triangle: a townhouse where French elegance subtly intertwines with Italian heritage.
Today, the Gigi universe extends far beyond Paris and the French Riviera, with iconic destinations in Dubai, Rome, Miami and Bodrum, each embodying the essence of Italian elegance and the "Alla Grande" way of life.
Every destination carries the same signature: generous hospitality, authentic cuisine and a refined experience where Italy is reimagined in some of the world's most desirable settings.