March 2025 - The luxurious penthouse at St. Regis Mumbai was the perfect setting to witness the
coming
of a new age of Vespa in India. In a recent glamorous and stylish soiree, Piaggio
India Chairman and MD, Mr. Diego Graffi unveiled the future of luxury scooters in India by showcasing
the
2025 Vespa portfolio to a gathering of India's best journalists, dealer partners, and select invited
guests.
Speaking at the event, Mr Diego Graffi, Chairman and MD,
Piaggio
Vehicles
Pvt Ltd said,
"Vespa has
always been more than
just a mode of transport
since its inception. It's a cultural icon, a symbol of
self-expression
for
many generations, and an inspiration for artists and creators.
Every
decade
the Vespa has undergone evolution attracting newer enthusiasts
for the
brand. As Vespa completes over a decade in India, Vespa's
introduction
of an
all- new 2025 product portfolio with futuristic features,
vibrant and
appealing palette has been in the making. It is a significant
transition
celebrating a new decade and being relevant to a new generation
of
customers. In India, Vespa occupies the luxury scooter segment,
and we
intend to grow it as a luxury-lifestyle brand. 2025 is start of
new era
of
Vespa in India and I am quite excited with the possibilities
that it
brings."