PVPL is a 100% subsidiary of Piaggio & C S.p.A of Italy, which is one of the global leaders in two-wheelers. Piaggio invented the Vespa in 1946 and later pioneered the apé, the three-wheeler in 1947. PVPL commenced its India operations in 1999 with the launch of Apé, which became India's favorite three-wheeler brand in a short span of time. Apé vehicles are engineered for higher fuel efficiency, rugged performance and outstanding load carrying capability. Living up to Piaggio's core philosophy, all PVPL vehicles conform to the most stringent quality and environmental standards and offer extraordinary value for money.
PVPL is proud to launch the iconic Vespa in India. Vespa is a unique example of immortal design that has gone beyond a mere commuting product to become a part of social history and way of life.
The Vespa is an ageless brand that is now a symbol of a distinctive lifestyle in market after market around the world. Invented by Piaggio in 1946 as the world's first scooter, the Vespa rose rapidly in popularity to become a loved and revered emblem of 'made in Italy' and 'a new, unique way of enjoying mobility'. The Vespa is present in more than 100 countries with over 17 million units being sold since its inception.
With its Indian foray, Piaggio intends to create an exclusive, premium segment for the brand. The Vespa will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.
Vespa in India will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart. Predominantly aimed all over the world at a premium segment of consumers who are looking to own nothing but the best.