Vespa, the Classic Italian icon is an emblem of fashion and lifestyle. The Vespa is much more than a scooter; it is the original, iconic, ageless, timeless, cult brand that has become the symbol of a distinctive lifestyle 'way of life' around the world.
It is not just a representation of Italian creativity, but is a unique example of immortal design that has become part of social history. Synonymous with unique values of lifestyle, aspiration, Italian-ness, "joie de vivre", style, fashion, heritage and exclusiveness.
Invented in 1945, the Vespa, today enjoys iconic status worldwide. The Vespa combines its originality and classic look with contemporary performance and functionality. Over the years, Vespa's timeless style has been embraced and loved by many generations from all over the world. It has led the fashion that never goes out of style. A born classic, Vespa is both historic and futuristic. It truly exemplifies the words, Fashion Unchanged.